The Obsession With The World's End

A mega trend of our time is the interest in the end of the world. Both Hollywood and pop culture have recognized this trend as they capitalize on the "End Times Market". Global thermonuclear war ... a collision with a giant asteroid ... an invasion by menacing extraterrestrials ... Hollywood and television producers never lack for creative ideas about how the world will end. A popular current myth is that the Mayan people predicted the world's end in 2012. (Interesting that the Mayans themselves are now extinct.)

I grew-up in a similar time; during the Cold War, when Americans were preparing for a Russian nuclear invasion. At age ten I watched neighbors dig bomb shelters in their backyards, prompting me to be a little nicer to them - just in case the big blast came. We had "bomb drills" at school, and practiced sheltering under our desk tops when the bomb was launched. I never understood how that desk was going to save me from destruction, fallout and death, but we practiced nonetheless.

Amid all those fears about the end then, my mother uttered some profound logic: "Why are so many worried about the end of the world? After all when you die, it's the end of the world for you, so you better be ready."

That was good advice then and is good advice now. Don't want to spoil your day, but we are all in the process of approaching the end. We need to be ready. Contact me if you aren't sure if you are ready.

Now that's the heart of the matter.